In pole position with arvato
The automotive industry is faced with major challenges: Every year, there are dozens of new brands to be introduced. Competition is becoming more and more intense, and the focus is increasingly international. The time-to-market factor of information and of sales and marketing materials is critical to the success of global launch campaigns. To be assured of a favorable starting position, companies need to have all of the necessary materials in the right place at the right time.
In over 40 years of partnering with customers in the automotive industry, we have developed a broad portfolio of services − customized solutions that go far beyond the mere distribution of brochures, repair shop information, promotional items or vehicle manuals.
arvato provides support for dialogue campaigns and long-term CRM programs; it designs, compiles and edits owners’ manuals, repair instructions and marketing brochures; it procures print and advertising materials; and it distributes information of all kinds through digital as well as non-digital channels. In this context, we bring together all involved parties to form an effective network. At the same time, we manage all processes in an efficient and proactive way. For example, we make sure that all necessary information and materials are available on time and in keeping with existing needs. The result: successful, consistent campaigns that prove fully effective in the market.