Close to the customer with integrated CRM solutions
TASK
- To strengthen customer loyalty and optimize use of existing potential
CONCEPT
- Support role as Europe-wide CRM fulfillment partner.
- Distribution of materials in alignment with customer- and country-specific requirements.
- Direct exchange of process, customer and order data.
- Processing in SAP in accordance with country-, product- and customer-specific rules.
RESULT
- Distribution of more than 70,000 welcome packets and personalized letters annually.
- High level of flexibility and transparency.
- Customer loyalty targets met thanks to arvato’s integrated solution.
Customer Solution
Mazda
- Since the dawn of the new millennium, Mazda has been focusing on creating a consistent dynamic design and updating its product range.
- In Germany, the company has become well-known for innovative technology and design, and for integrating those strengths into its series production.
- For further information, go to www.mazda.de.
