Volkswagen

Trade fair logistics – process expertise on site

»Over the course of many years, our business relationship has developed into a true partnership. arvato plays a crucial role in handling the logistics of distributing brochures and advertising materials. It is a pleasure to work together.«


Rainer Schnürer
Trade Fairs and Conventions, Volkswagen AG

TASK

  • Comprehensive logistics planning and support activities at trade fairs and other events.

CONCEPT

  • Managing materials, personnel and logistics before, during and after events.
  • Providing storage space and auxiliary personnel.
  • Providing on-site services and dismantling stand materials after the event.
  • Comprehensive reporting.
  • Returning and storing unneeded materials.

RESULT

  • Direct consultation, reports and statistics allow VW’s operating departments to monitor all activities.
  • VW benefits from arvato’s expertise on site.
  • A high level of flexibility, thanks to integrated logistics and IT
  • VW is relieved of certain time-intensive and personnel-intensive
  • VW can concentrate on sales activities and customer contacts during the trade show.

Customer Solution

Volkswagen

  • The Volkswagen group, headquartered in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest in Europe.
  • Volkswagen is represented in many different continents, as evidenced by its participation in numerous international trade fairs.
  • In Germany alone, Volkswagen takes part in seven trade fairs each year. The company’s core goals include not only attracting new customers, but also cultivating both its relationship with its existing customers and also its corporate image.
NewsroomTwitterXINGLinkedInYoutubeGoogle+