Local customized branding
Individual customer approach and standardized marketing measures right down to the smallest sales unit – AZ Direct supports this with a webbased regional marketing platform.
»Our sales representatives can run independent regional advertising measures using ›myMarketing‹.«
Direktor Marketing, AWD Deutschland
- Developing a marketing solution that is tailored to the specific requirements of companies with decentralized sales structures.
- Establishing a web-based regional marketing platform.
- Providing individually tailored customer approach.
- Efficient marketing on demand.
- Standardized marketing and communication measures right down to the smallest sales unit.
- One of Europe’s leading financial services providers.
- Providing broking services for capital investment, pension plan, building society, financing and insurance products.
- Target group: private households.
- Over 5,500 qualified consultants.
- About 500 independent sales offices in D, A, CH, UK and in Central and Eastern Europe.
- Wholly-owned subsidiary of the Swiss insurer Swiss Life.