AWD

Local customized branding

Individual customer approach and standardized marketing measures right down to the smallest sales unit – AZ Direct supports this with a webbased regional marketing platform.

»Our sales representatives can run independent regional advertising measures using ›myMarketing‹.«


Andre Plöger
Direktor Marketing, AWD Deutschland

TASK

  • Developing a marketing solution that is tailored to the specific requirements of companies with decentralized sales structures.

CONCEPT

  • Establishing a web-based regional marketing platform.
  • Providing individually tailored customer approach.

RESULT

  • Efficient marketing on demand.
  • Standardized marketing and communication measures right down to the smallest sales unit.

Customer Solution

AWD

  • One of Europe’s leading financial services providers.
  • Providing broking services for capital investment, pension plan, building society, financing and insurance products.
  • Target group: private households.
  • Over 5,500 qualified consultants.
  • About 500 independent sales offices in D, A, CH, UK and in Central and Eastern Europe.
  • Wholly-owned subsidiary of the Swiss insurer Swiss Life.
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