Apollo Optik

A full range of sevices for innovative CRM

The AZ Contact CRM system, developed by AZ Direct, allows Apollo-Optik to attract new customers more effectively and achieve greater customer loyalty.

TASK

  • Development of a CRM system for appealing to customers more effectively.

CONCEPT

  • Developing and  making available AZ Contact.
  • Using household data from AZ DIAS database.
  • Using the full range of data-management products (AZ Strada, AZ Unique, Post Adress, etc.).
  • Developing new dialogue marketing approaches.

RESULT

  • Customers are approached at the appropriate time.
  • Customers-specific response measurement.
  • New customer business accounts for an average of 30 to 35 percent of the total.

Customer Solution

Apollo Optik

  • Founded in 1972, headquarters in Schwabach, near Nuremberg. Part of the GrandVision Group, Europe's largest optical company with locations in over 40 countries around the world.
  • More than 730 of its own businesses and franchises in Germany.
  • USPs: In-house production at company headquarters and in the branch locations. Apollo branches are headed by skilled master opticans.
  • Products: Stylish eyeglasses and sunglasses, exclusive limited-edition brands, a variety of special-purpose glasses, premium contact lenses, care products and high-quality lenses.