Shell
Driving loyalty for Shell
arvato delivers integrated loyalty solution for Shell across multiple markets.
»By leveraging its loyalty competence, arvato is a valuable and professional partner for Shell’s CLUBSMART programme throughout Europe.«
Iris Lacorn
Loyalty & B2C Payment Alliance Coordinator Europe
In 2005, Shell made the strategic decision to centralise delivery of its loyalty
programme called Drivers Club in the UK and CLUBSMART throughout the rest of
Europe. The brief was to simplify processes and create cost savings while improving
customer service, satisfaction and retention – ultimately driving loyalty.
arvato was selected initially to provide centralised rewards sourcing and logistics
services for nine European markets. In 2006, service delivery was expanded to cover 13 European markets. arvato has since worked in partnership with Shell to develop the centralisation strategy.
