Managing the online direct-to-consumer channel globally

The worldwide market for digital software downloads has a volume of around 37 billion Euros and will continue to grow in the years ahead. Microsoft noticed this trend at an early stage and together with arvato developed a worldwide business-to-consumer e-commerce solution.

»If there is one word that I had to pick for arvato, it would be great service. I guess that’s two words.«

Kevin Turner
Chief Operating Officer, Microsoft Corporation

  • Made by arvato: the e-commerce platform for the Microsoft online shop was developed by arvato.
  • Europe, Australia, Russia, Brazil and beyond: arvato independently handles Microsoft’s e-commerce operations on eleven different web portals.
  • Digital downloads are in demand: 90% of all items bought from the Microsoft Store are downloaded.
  • arvato’s end-to-end e-commerce services:
    • Consulting
    • Creative work
    • Website design and development
    • Website operation and maintenance
    • Online marketing
    • Electronic (ESD) and physical fulfillment
    • Transport and freight management
    • Customer service
    • Financial services

Customer Solution


  • Microsoft Corporation is a public multinational company headquartered in Redmond, USA, that develops, manufactures, licenses and supports a wide range of software, hardware and services predominantly related to the computing industry.
  • In 2010 Microsoft generated net revenue of USD 62.48 billion (fiscal year 2010; 30th June 2010).