UNICEF

Targeted dialogue with donors

For 20 years, AZ fundraising services has been helping the German Committee for UNICEF to attract new donors and provide them with regular information about the projects they are supporting, as well as to win back former contributors.

TASK

  • To develop a comprehensive approach to generating new donors and retaining current donors.

CONCEPT

  • Donor potential is regurarly reviewed, using scoring methods and response analyses, and campaigns are implemented to realize that potential.

RESULT

  • Higher levels of respsonse.
  • Greater campaign efficiency.
  • Everything from a single source.

Customer Solution

UNICEF

  • Working to help children all over the world for more than 50 years.
  • Improving living conditions, medical care, nutrition and education.
  • Over 900,000 donors as well as more than 500,000 customers for its greeting cards in Germany alone.
  • Patron: Bettina Wulff, wife of the federal president of Germany.