07/03/2013, London. AstraZeneca’s UK Marketing Company, based in Luton, has extended its partnership with arvato UK & Ireland to develop and manage a multi-channel educational and patient support service aimed at practice nurses. The new AZ Exchange programme is designed to build strong relationships with nurses by offering the opportunity to engage in dialogue about AstraZeneca’s medicines and services.
The partnership extension follows a successful pioneering framework which saw arvato and AstraZeneca launch an innovative telemarketing service for time-pressured healthcare professionals across the NHS.
arvato has established a team of ABPI (Association of British Pharmaceutical Industry) accredited telephone advisors based at AstraZeneca’s UK Marketing Company headquarters for the new venture. The integrated service offering also includes emails, education materials and patient support leaflets.
“AZ Exchange represents a natural evolution for AstraZeneca as we turn our attention to building relationships with practice nurses across the UK, who play a key role in patient care,” said Philip Barnes, Head of Innovative Channels, AstraZeneca. “We can be confident from the excellent results to date that arvato has both the medical expertise and ability to execute specialist multi-channel campaigns to deliver this pioneering service.”
Mark Brown, Managing Director, Contact Centres & Loyalty, arvato UK & Ireland, added: “The success of our partnership to date demonstrates that AstraZeneca has taken an effective approach in responding to the NHS’s changing needs. The knowledge we’ve gained through our conversations with busy healthcare professionals will help us implement this latest initiative, as we look to strengthen AstraZeneca’s relationship with this customer group.”
For more information, please go to http://www.arvato.co.uk
About arvato UK & Ireland
arvato is a trusted global business outsourcing partner to the private and public sectors in the UK. With more than 50 years of experience in outsourcing, arvato combines expertise in business process outsourcing (BPO), finance services, contact centres, loyalty and customer retention, supply chain solutions, and public sector and citizen services to deliver innovative, individual solutions. arvato has long-term partnerships with some of the most respected companies in the UK and globally, as well as innovative public sector clients. It is a subsidiary of arvato AG, an internationally networked outsourcing provider with over 60,000 people employed in over 270 subsidiaries across 35 countries worldwide. arvato has annual revenues of approximately €5.4bn contributing over a third of the Bertelsmann group annual revenues of over €15.3bn. For more information, visit www.arvato.co.uk.
AstraZeneca is a global, innovation-driven biopharmaceutical business with a primary focus on the discovery, development and commercialisation of prescription medicines for gastrointestinal, cardiovascular, neuroscience, respiratory and inflammation, oncology and infectious disease. AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. For more information please visit: www.astrazeneca.com.