21/08/2012, The games experts at arvato Entertainment Europe are very happy with the results of this year’s gamescom in Cologne. “Gamescom was a huge success for us again this year. On the five days of the tradeshow we cultivated and deepened our ties with existing customers, and generated numerous new contacts for future business,” says Reinhard Osthus, Vice President Games EMEA at arvato Entertainment Europe, adding: “Visitors to our stand were especially interested in our new content monetization and e-money payment system, FidelisPay.” Apart from this, visitors from the trade were particularly interested in the integrated full-service solutions that arvato offers to companies in the games industry.
The organizers of the world’s biggest tradeshow for interactive entertainment were also pleased with how it went. In a press release, they write: “Over 275,000 visitors, including about 24,500 trade visitors (+14%) from 83 countries (2011: 71), witnessed the eagerly anticipated innovations and developments presented by the more than 600 exhibitors (+8%) from 40 countries (+1). On 140,000 square meters of exhibition space (+15%), the exhibitors presented more than 330 world, European, and Germany premieres (+10%).”