CRM solutions – finding and keeping customers

In today’s world, a good product or a good idea is no longer enough. Customer orientation and customer loyalty have become a matter of survival. “Gaining new customers, intensifying existing relationships” is the motto we live by. arvato’s customized CRM solutions help you interact closely with your target groups, attract customers, and promote brand loyalty.

arvato develops and operates customer clubs, customer loyalty programs, and individualized bonus programs for end customers and business partners, as well as carrying out special promotions and other personalized incentive arrangements. We help to achieve “top-of-mind awareness” and increase sales to both new and existing customers. We have been working in the field of customer relationship management with leading companies in a wide variety of industries, both within Germany and internationally, for more than 40 years.

Analytical customer relationship management

What sets us apart? Cross-industry experience in implementation and operation – along with innovative ideas and analytical CRM. Unless you know your target group very well, you will not be able to please its members, create incentives, or establish the foundation for a long-term relationship. We know that analyses of purchasing behavior and efficient data management are absolutely essential. Of course, we comply with all data-protection requirements. With our help, you can provide solutions tailored to your customers’ needs and gain customer loyalty through up-selling and cross-selling. We also help you to respond quickly if a customer relationship is threatened or risky. The result: sustainable, high-value customer relationships.

An overview of our CRM solutions and services:

• Data mining and business intelligence
• Multi-channel CRM and customer loyalty services
• Premium management solutions, from advice and product scouting to international sourcing, quality control, and premium-related logistics solutions
• Leading cross-industry multi-partner bonus program with more than 10 million participants and 10,000+ POS partners
• One of the largest household and B2B databases
• Integration of CRM services and customer service