Demographic change, major medical advances and increasing cost pressure all pose challenges for healthcare and its players. Growth markets are still in the process of establishing adequate and comprehensive healthcare. Industrialized countries, on the other hand, are facing the tasks of improving the effectiveness and efficiency of how prevention and care is provided and creating new distribution channels. This involves focusing on the patient and ensuring the highest standards of quality. Integrated healthcare models that combine high-quality solutions with economic efficiency are becoming increasingly essential in this process.