When it comes to trade, the only constant is change. The market is continuously changing as a result of media, in particular the Internet. New distribution channels are constantly emerging and quickly gaining ground. Online business is booming, supplementing classic distribution channels. Social and mobile commerce and TV shopping are yet further channels. Indeed, the opportunities and challenges presented by digitalization can hardly be assessed in their entirety.
But which trends will prevail? What needs will consumers have tomorrow? One thing we are certain of: the formula for future success is multi-channel and cross-channel management.