Integrated strategies for customer optimization
arvato's combination of risk data and innovative sector-specific solutions for preventing fraud enable organizations to attain profitable customer relationships. When managing new customers, it is important to identify the opportunities and risks of each customer relationship. High-risk customers should not be developed at all or only with adequate discretion. Promising customers should be developed on long-term consideration for the company by up-selling and cross-selling. Failing customer relations – due to inactivity or irregular payment – should be managed to secure liquidity.