aroma® - Delivering value at every level
aroma® has been designed specifically to enable successful cross-channel commerce. It delivers a wide range of benefits for your cross-channel commerce business processes, IT infrastructure, and operational units. But it also helps you serve customers more efficiently and effectively. That’s good business, no matter what is your position within the cross-channel commerce value chain.
Every technology your business uses should contribute to its success. Often, that contribution is difficult to express or quantify in concrete terms. aroma® - the Arvato Order Management System delivers benefits that measurably improve the performance of your organization – in terms of business results and the technology infrastructure that helps you achieve them.
Value for your business strategy
As a business executive, you’re interested in how cross-channel commerce software can help you grow your organization, rather than technical details. That’s fine with us, because we created it primarily to solve cross-channel commerce business challenges and deliver business value, not to showcase our technical expertise (although it does that too).
Value for your business strategy
Maximizing sales and revenues
By supporting personalized, consistent customer experiences across multiple channels that encourage customers to make repeat or complementary purchases, and enable them to do so via any device, at any time.
Improving customer retention
By enabling you to improve customer satisfaction through service excellence across channels, and enabling efficient, effective order management that minimizes delivery or return delays and errors.
Minimizing capital and operational costs
By offering a modular approach that reduces up-front investments, and by increasing the efficiency of your order management and eCommerce logistics processes, from inventory management to order splitting, returns and cancellations.
Accelerating international time-to-market
Through straightforward scalability, plus support for multiple languages, currencies and tax systems that enables rapid internationalization without a redesign.
Enhancing your brand image
Through the provision of comprehensive information and integrated, consistent customer experiences across every touchpoint.
Value for your technology strategy
More complete functionality
Through pre-configured gateways to multiple external partner systems such as logistics and payment providers.
Minimal changes to your existing cross-channel commerce infrastructure
Through the intelligent connection of your order management data and processes across multiple channels. aroma® connects your existing online and offline shops, customer relationship management-, enterprise resource planning-, logistics- and finance systems, with minimal changes required.
Maximum implementation flexibility
Through the modular architecture of aroma® and choice of traditional onsite, license-based deployment, or delivery as a hosted service.
Guaranteed innovation and investment protection
Through our commitment to a long-term product development roadmap for our cross-channel commerce software, backed by the resources of the Bertelsmann group.
Smooth & fast implementation
Through a technology-agnostic approach that allows simple cross-channel commerce integration via straightforward connection with the most popular web-shop systems, intuitive interfaces and expert support.
aroma®- the Arvato Order Management System delivers value at multiple layers within your organization, in-cluding specific operational areas.
Are you responsible for logistics, finance, customer service or IT integration? If so, you will benefit from functionality that improves the efficiency and effectiveness of the infrastructure and processes you rely on to do your job well.
Logistics executives – your benefits
Reduce inventory costs
By enabling you to optimize fulfillment scenarios (e.g. fulfillment from central warehouses, local stores, cross-docking management, drop-shipper management) and manage your entire supply chain optimally.
Maximize portfolio depth and breadth
By enabling you to see online what is available offline and vice versa, and simplifying the efficient, effective management of third-party inventory and distribution services.
Eliminate order management and delivery errors
Through a centralized customer data and order management information generated from any touchpoint or channel, and the connection of order management processes that support a wide range of customer journey scenarios e.g. order online and pick-up in-store, partial order cancellation, etc.
Finance executives – your benefits
Maximize cross-channel commerce revenue
Through efficient management of multiple online and offline payment systems.
Incorporate and accelerate international expansion
Through built-in support for multiple local currencies, languages, tax and payment systems.
Minimize financial risks
Through the integration of payment systems with the relevant external (credit-checking, address checking, etc.) and internal (customer order histories, etc.) systems.
Customer service executives – your benefits
Increase order management efficiency
Through a complete, accurate and up-to-date view of centralized customer data.
Deliver a consistent customer experience internationally
Through templates and information that can be used and shared across borders in local languages.
Accelerate issue resolution
By enabling fast escalation when customers report a problem through integrated escalation management and feedback capture mechanisms.
Improve the relevance of messaging and marketing
By enabling the creation of accurate customer profiles based on complete, centralized customer data.
IT integration executives – your benefits
Centralize customer data more easily
Through integrated reporting and master data management tools.
Increase staff productivity and availability for other projects
By minimizing changes to existing systems and interfaces.