Ad spot placement optimization
S4AdOpt, Arvato Systems' spot- inventory- and revenue optimization tool, is the solution when it comes to commercial inventory monetization. Through configurable rules and objetives, modelling and automated processing, the system ensures the best possible placement of ad spots in order to increase revenue generation and also customer satisfaction.
Publishers and advertisers can define objectives such as "fill unsold inventory" (plotting), "maximize revenue" or "rating points", and can set and adjust flexible parameters for rights or business rules.
"S4AdOpt fully mets our stringent requirements and we are now in a great position to face the future."Petri Haverinen, Development Manager, MTV Oy