Do you want to address your target groups with relevant personalized content? This is easiest with a targeting system such as "Adobe Target" which is linked to the customer relationship management system (CRM). Personalize your website, your online shop or your newsletter with content based on your visitors' interests, location, gender, and/or other profile characteristics. This enables you to send messages ideally customized to your target groups in real time. You will also continuously optimize customer interactions, increase conversion rates, and turn your visitors into loyal fans.
Detect the location of your visitors and adjust your content accordingly – depending on local trends, possible activities in the area, or the weather.
Learn and understand the behavior and preferences of your visitors. The integration with CRM systems and other sources allows you to do just that. Benefit also from more precise segmentation and enhanced targeting.
Perform meaningful analyses based on customer groups, touchpoints and KPIs. Synchronize visitor data and activities to better combine your analytical and communicative tasks.