As part of our consulting portfolio, we can provide you with comprehensive consulting services on the following marketing-related topics:
- Target groups: Analysis of the positioning and segmentation of your target groups, persona definition, and conversion tactics.
- User journey: Review of your customers' decision-making and research processes, contact points, and conversion points.
- Content and structure: Examination of all content with regard to personas and conversion goals, analysis of the content structure and individual elements such as calls-to-action.
- Design and usability: Review of the navigation and structure of websites, online shops, apps etc., analysis of the user guidance and integrated multimedia content.
- Processes: Analysis of the degree of standardization and automation of your marketing workflows.
- Website analysis: Use of web analytics tools, heat mapping, and eye tracking as well as expert reviews.