Solutions for a powerful Marketing

At Arvato we are specialists regarding (offline) direct marketing, loyalty programs as well as for marketing concepts and IT solutions. We support our clients in the acquisition of promising new consumer and in delivering better value to their loyal customer base by generating and continuously enhancing consumer insights. We therefore offer a holistic consumer view by combining on- and offline data across multiple consumer touchpoints.

Our solution proposition combines an extensive on- and offline data pool (DATA), Business Intelligence & Analytics (INSIGHTS) competencies to generate meaningful, valuable and unique consumer insights based on the data and last but not least, marketing & sales solutions/ channels (ACTION) to reach consumers efficiently across channels (offline, online, mobile) and along their entire lifecycle.

Our existing data pool includes Germany’s largest population & household database and Germany’s second largest coalition loyalty program. In an ever more data-driven world, we have years of experience in data-based one-to-one and individualized marketing and have developed the necessary tools & centralized database to guarantee data security in the world of digitization.

Additionally our IT experts deliver concepts and solutions for powerful marketing. In the role of architect and advisor we will support your marketing strategy with our expertise in the conception and use of intelligent marketing IT solutions – for lasting success in information-driven marketing.