The right communication for each customer type – the guarantee for long lasting relationships
Relevance counts in good customer communication. Addressing your customers appropriately will strengthen customer loyalty. Our customer segmentation identifies the target groups and customer types most relevant to you.
This involves clustering your customer base according to individual characteristics, (transaction) properties and values, etc., producing customer profiles for specific segments that you can use to structure your marketing and sales strategies in line with your target groups.
Your additional benefits
Even deeper segmentation is possible thanks to over 600 accumulative properties contained in AZ DIAS, our audience targeting system
Control of marketing activities and strategies is also possible by means of customer segments, i.e. inferred customer values
This increases the profitability of your customers, reduces waste, and eases the strain on your marketing budget