Use our customer value analyses to take a closer look at your customer base: current monetary gains, cross and up-selling potential for individual customers, general purchasing power, degree of loyalty and much more. This way you can find out which customers are particularly important to the success of your company. Moreover, we combine the results with customer segmentation to consider your customer base in quantitative and qualitative terms, and hence to show you their customer lifetime value.
Here, our expert analysts make additional use of the comprehensive range of accumulative properties obtained from AZ DIAS, our audience targeting system. Depending on whether the strategy is short or long-term and on the available customer data and potential order volumes, this information can be used as a basis to calculate individual customer subset values. These may come in standard forms, and can also be validated based on RFM or involve an overall appraisal of all dimensions for individual customers. Whatever the case, the result is a customer lifetime value that reflects all facets.