The automobile sector is facing major challenges: Not only must dozens of new model introductions be managed every year, but the basic conditions are changing more and more rapidly. These changes include new rules, new customer expectations, and new technical possibilities such as digitization. At the same time, competitive pressure is steadily increasing, and automobile manufacturers are becoming increasingly international in orientation.
To run successful launch campaigns, the time-to-market factor for information, sales materials and marketing materials is critical. Only those who have all their documents at the right place at the right time can secure themselves a place in the first starting line.