Club Program

Strengthening Relationships- Building Brand value

01. The Client
02. The Requirement
03. The Challenge
04. The Scope
05. The Solution

The Client

World’s #1 PC Company offering PC and smart connected devices with presence in over 160+ countries.

The Requirement

Create PC connect and brand awareness
Retain client’s iconic brand’s market share and position

The Challenge

Declining PC sales
Competition from various low price PC variants
Mobile dominating as the preferred device

The Scope

As service is a human thing, best delivered through people. Arvato closely worked with the client to drive engagement and relationship with the top 150 enterprise customers over the period of last half a decade. Driven by technology and differentiated by experience, we helped the client with:

Mining personal and professional information of select CXOs.
Creative conceptualizing and executing several engagement programs.

The Solution

Think Circle Program – a Closed Knit Community of Top Enterprise Customer

An Engagement Program for 150+ Enterprise Customers in India
Carefully crafted activities and programs in congruence with customer cohorts

Club Program Activities

Experiential events with famous celebrities like Vishvanathan Anand, Sourav Ganguly and many more.
Contextual engagement with CXOs
Creation and distribution of highly personalized souvenirs and premium business magazine subscriptions.

Achievements

The program has won several awards and recognitions for the client and continues to have a significant bearing on customer retention YoY. The program resulted into significant impact on NPS over the years.