Converting decision makers into brand ambassadors for a leading PC company
With operations in more than 60 countries and products being sold in around 160 countries, the client is a multinational technology company that designs, develops, manufactures and sells an array of IT devices, computer solutions and smart televisions that caters to consumers, businesses and large enterprises.
The client was looking to partner with a global brand which could retain and engage with their 100+ top business accounts. These customers accounted for nearly 60% of their yearly revenue. The scope of the project included strategizing and executing a B2B campaign involving 300+ members comprising of C-level decision makers with IT, procurement and management profiles.
Arvato was chosen as the preferred partner due to our global reach and rich expertise in engagement services and event planning capabilities. A dedicated team of CRM experts worked closely with the client and offered them a high-impact engagement program with event planning, database management and customer survey support via multiple channels.