Customer Lifecycle Manager
Arvato's Customer Lifecycle Manager delivers contextual actions for superior engagement throughout the customer's journey with a brand.
Run on our Enliven CEM® Platform, our customer lifecycle management solution understands a customer’s association with a business, engagement and activity patterns via digital channels, events, transactions, past interactions/issues, response to campaigns and more.
Data-driven automation of ad bidding, audience segmentation, channel selection and performance reporting.
Customization of campaign design features, content, timing, channel and device, based on advanced analytics.
Analysis of customer behaviour at different lifecycle stages to identify high-yield measures and NBAs optimizing the individual customer journey.