Arvato hosts ‘City of Solutions’ at dmexco and presents innovative e-business concepts
The “channel-hopping” behavior increasingly exhibited by consumers presents new challenges for businesses: where do consumers do their research; where do they eventually buy; how can the various channels be effectively promoted and linked; and how can payments be processed securely? Arvato offers perfect, integrable solutions for the various challenges.
Creative dialog marketing in combination with multi-channel-solutions helps companies to effectively dovetail all the relevant channels. New software solutions like AdStore facilitate ad sales across multiple media and help clients with the centralized and decentralized management of their marketing measures.
Bespoke SEO and SEM solutions, innovative tools and advertising formats help clients find customers and increase their conversion rate. Arvato’s performance marketing model ensures that clients only pay if their advertising yields measurable performance.
Secure payment, minimized risks
Arvato Trust’n Pay helps retailers avoid online purchase-related risks and fraud by providing across-the-board protection from bad debt losses. In addition, Arvato Risk Solution Services optimize client’s portfolios based on information about past payments, shopping-cart details and credit ratings. Innovative installment-payment solutions also increase the security of payment and boost customer loyalty.
Visitors are invited to learn all about these offers at the Arvato ‘City of Solutions’ (Halle 8 E068) and discuss new trends with the Arvato experts.
Arvato will also give several talks at the tradeshow congress. On September 12 at 10am, Arvato’s specialist for dialog marketing, AZ Direct, will join the Institute for Retail Research in presenting the results of a multi-channel marketing study entitled “Weiblich, ledig, jung sucht” (Single white female seeking…) and highlighting new possibilities in targeting.
That same day at 12:30pm, Arvato Infoscore will host a Work Lab on an innovative tracking technology for monitoring the success of online campaigns and preventing fraud.