Arvato Processes Video Content for Netflix
The American video service Netflix launched in Germany this week – and the international technology services provider Arvato has processed numerous titles from the portfolio of its longstanding customer Ascot Elite Home Entertainment for distribution through the new streaming portal. They include Oscar-winning productions like “The King's Speech,” “The Fighter” and “Silver Linings Playbook.” The films are available exclusively on Netflix.
The order for the Arvato Replication solution group involves the movies’ adaptation for Germany, Austria and Switzerland. In a first step, Ascot Elite had forwarded the titles selected by Netflix to Arvato in various digital formats. In close coordination with the video service, “mezzanine files” were created as the origin format for all further adaptations. "The files conform to Netflix’s specific standards and portal requirements for each country and include the video and related audio components, for example in German and French," explains Andreas Kergl, Senior Manager of Digital Video Services at Arvato Replication. The processed data is then transmitted to the Netflix platform, where the encoding for the various devices then takes place via a big cloud service.
The Netflix contract strengthens Arvato’s expertise and position as a service provider in a promising line of business. “Internet streaming is an emerging market with attractive growth prospects," says Mario Blomberg, Sales Director at Arvato Replication. “By processing the Ascot Elite titles for Netflix in the German-speaking territories, we underscore Arvato Replication’s proficiency in the area of Digital Video Services.” If everything goes as expected, there is the option of working more closely with Netflix as a “preferred vendor," Blomberg adds.
Thanks to its existing infrastructure, good market connections, and automation capabilities using its proprietary "Screener One" application – now well established in the market – Arvato Replication believes it is well-positioned to serve as a bridge between producers and distributors worldwide and the global online video market, and to supply them with high-quality services. "Screener One," which is used, for example, by UFA, Germany’s leading film and TV production company, to manage its content, opens up further interesting options in this emerging business.
With more than 50 million customers in some 40 countries, Netflix reports is by its own account the world's largest online video and television network. For a monthly fee, members can stream and watch movies and TV shows from the extensive Netflix range. Netflix runs on a number of different platforms, from computers, Smart TVs, smartphones and tablets to the latest Microsoft, Sony and Nintendo entertainment consoles.
In Europe, Netflix already operates in the U.K., Ireland, Norway, Finland, Sweden, Denmark and the Netherlands. Besides Germany, the service is now also launching in Austria, France, Belgium, Luxembourg and Switzerland.