Arvato at the Loyalty World 2012 – Customer relationship management in B2B
Arvato is going to be part of the Loyalty World Conference and the Loyalty World Expo from 5th to 6th November in London. In his presentation ‘How to identify and motivate your sales drivers with B2B CRM programs’ Mark Edenharder, Managing Director at Arvato, will be explaining everything on the topic of B2B customer relationship management programs.
Customer Relationship Management is an important tool to intensify the customer relationship and to identify and motivate sales drivers. As a matter of fact there are differences between B2C and B2B loyalty programs, and B2B customers require a special communications strategy. Mark Edenharder illustrates how to handle these requirements with the help of best practice examples for B2B loyalty programs. Especially it will be clarified which key factors generate a long-lasting customer relationship in the B2B sector and what has to be considered while the implementation of a B2B CRM program.
The presentation of Mark Edenharder covers these and more themes at 5th November, 13 am. Register for a free place here.