hybris and Arvato Systems create inCOMMERCE, an event designed especially for global trade
The event premieres on 15 November 2012 at Frankfurt Airport and will give e-commerce decision makers an opportunity to get to know each other and exchange ideas and experiences. inCOMMERCE is scheduled to be an annual event representing and responding to the era of e-commerce. Participants will have access to presentations from experts qualified to impart e-commerce strategies for global trade.
Attempts to appeal to international markets without a well-founded strategy or plan quickly succumb to failure. In the same way that national online operations require a clear strategy, so too do those for international e-commerce. Such a strategy would determine, among other things, which products should be sold in foreign markets, how the supply chain should be designed, and how customer support should be handled. Participants at inCOMMERCE will learn what a successful internationalization strategy actually looks like.
“The global aspect of e-commerce is playing an increasingly significant role,” adds Dr. Martin Anduschus, Vice President at Arvato Systems. “hybris and Arvato Systems are able to offer inCOMMERCE participants true added value with best-practice examples thanks to our many years of proven successful international e-commerce and cross-channel projects.”
An excerpt from the schedule of specialized presentations illustrates the broad spectrum of perspectives offered at inCOMMERCE:
- “From Multichannel to Cross-Channel – A Shift in Customer Behaviors”
- “Is Facebook ‘ready’ for (e)Commerce?”
As a prelude to networking after the presentations the participants will be treated to a sneak peek behind the scenes at the Lufthansa Flight Training Center.
The complete schedule and registration form for inCOMMERCE can be found at http://www.in-commerce.com