Ready for the German market! Arvato´s AZ Direct helps British retailer Long Tall Sally to enter market
With its comprehensive marketing services and
impressive expertise, AZ Direct helps Long Tall Sally gain a foothold in
the German market.
Long Tall Sally expanded its business activities in 2011 to include the German market. The London-based company acquired German retailer Long Fashion, which specializes in clothing for tall women and has a customer base of roughly 56,000 addresses. Goods are primarily sold through the internet (longtallsally.com), catalogues, a hotline and stores (Berlin, Hamburg, Düsseldorf). The goal is to gain a permanent foothold in the German market and gradually expand the company’s business there under the Long Tall Sally name.
AZ Direct is supporting Long Tall Sally throughout the process of entering the German market and helping it develop its business over the long term.