»Thuringia tour«: Minister-President pays a visit to GPP Media
Today, Thuringian Minister-President Christine Lieberknecht paid a visit to Arvato subsidiary GGP Media in Pößneck, Germany, as part of her »Thuringia tour,« which is based on the central theme of internationalization this year.
Throughout the course of 12 days, the Minister-President will visit around 50 companies, research institutes and initiatives with activities worldwide. These organizations are partly among the world market leaders in their sectors and contribute to making Thuringia more cosmopolitan through a number of projects. Today, GGP Media was one of the companies selected for Minister-President Christine Lieberknecht to visit. Of course, the »Thuringia tour« was not allowed to simply pass by Europe’s largest book manufacturer, seeing as GGP Media is looking back on 100 years of international success in the Thuringian town of Pößneck.
Founded in 1891 under the name »Vogel-Verlag,« the company published its first specialist journal in 1895. In 1946 the business was renamed as »Karl-Marx-Werk Pößneck,« part of Thüringer Volksverlag. Export production for western European clients began in 1963, marking the start of its development into a major book producer. »Graphischer Großbetrieb Pößneck« became part of the Bertelsmann/Arvato group in the year of German reunification. Today GGP Media, which employs around 1,000 people, concentrates on black and white book production.
GGP Media produces more than 300,000 brochures and 200,000 hardcover books and delivers them to international locations every day. This output volume combined with additional services, such as customer support or financial services, also impressed Minister-President Christine Lieberknecht, who was told all about GGP Media’s portfolio of services by Managing Director Christof Ludwig.
Having an international customer base, GGP Media’s export quota amounts to 25%. The company exports products to 20 countries, with its European neighbors being the main recipients. However, there are also clients in the U.S., Nigeria and Trinidad and Tobago. “Exporting products has already been part of our portfolio of services since the 1960s and is therefore deeply rooted in our culture,” explains Ludwig.
Ludwig too knows that GGP Media’s expertise is not the only key to its national and international success: “GGP Media’s site is located in Pößneck in beautiful Thuringia, which means it is based centrally within Germany and Europe. This is extremely beneficial for our logistics activities. But our employees are the main reason for our success. Their passion, commitment to service and years of loyalty to our company has made us what we are today: a successful international player.”
“The history of Europe’s largest book manufacturer speaks for itself. The knowledge, skills and experience of its employees in particular form the basis for the good work at the Pößneck site in Thuringia. GGP Media is an international company that exports products to 20 countries. It is an example of what constitutes quality. I wish the company and its workforce continued success in the future,” says Minister-President Lieberknecht.