Efficient placements of advertising slot bookings with S4AdSales and S4AdSOpt
Arvato Systems optimizes media sales department for the largest commercial TV broadcaster in Finland.
MTV is one of the most influential major players in the Nordic region. The TV and communications group is a leader in Finland and operates pay TV channels, radio stations, websites and online TV services in addition to the largest commercial TV channel MTV Oy. After an extensive selection process, the group opted for the IT solutions from Arvato Systems: S4AdSales and S4AdOpt now ensure optimized media sales processes.
Petri Haverinen, Development Manager of MTV Media, who was mainly responsible for the selection of the appropriate provider, says, “The growing number of distribution channels in an increasingly competitive advertising market mean that media sales processes have to be planned and managed extremely effectively.”
You can find more information about S4AdSales as an application for placing TV ads and the S4AdSOpt optimization engine here.