Innovative customer management system for new lottery product
The German State Lottery Association starts with Arvato Systems its direct sales.
In the first half of next year, the German State Lottery Association introduces a new lottery product. Arvato Systems has been commissioned for the associated development of an IT platform and eCommerce implementation of SAP. Manfred Neidel, board member at the lottery association, says in regard to the new web portal systems: “Direct marketing and introducing SAP are both firsts for us. The Executive Board and all employees truly see this development as moving into the future in a positive light.”
Max Ackermann, Senior Manager for SAP Consulting at Arvato Systems, says that one of the particular challenges within the context of this project has been building a high-volume B2C system for the lottery association. The lottery association had previously been running a pure B2B business and marketing model. The new customer management system bases on SAP ERP and SAP CRM. Arvato Systems is commissioned to provide operational support until 2019.