»Taking new directions« - Creative Environmental protection
Day after day, Yoyo Yao and her colleagues in Shanghai recognize the importance of environmental and climate protection: »There is hardly anywhere else in the world where the negative impact of environmental pollution can be seen quite as clearly as here. The smog increases every day, and the city’s inhabitants long to see blue sky again – it’s been a rare sight this winter,« she says.
Recently, in the winter of 2013/2014, fine-particulate air pollution once again reached critical dimensions in various major cities in China, far exceeding the limits set by the World Health Organization. »That’s why environmental protection has been an issue of particular importance for all of us for quite some time. We are mindful of saving energy, not wasting water, and so on. Now I’m wanting to take a new direction and encourage more creativity.«
Her idea: the be green Arts Club – a venue for all employees who want to use their creative vein to make little works of art and useful items out of discarded objects. Crafting is after all, a popular pastime in China. »The club offers people the chance to focus on the important and serious topic of sustainability in a way that is also fun.«
Fabric remnants, for instance, have been used to make stuffed animals; a burned-out light bulb was transformed into a small biotope; and an old cardboard box was made into a board game. All of the items were put on display, giving the employees of Arvato China the chance to choose their favorite. They were most impressed by the work of their colleague Elena Huang: she used a wedding invitation and other materials to create a satchel. »Of course, our Arts Club doesn’t solve every problem,« says Yoyo Yao. »But it’s a step in the right direction, and it raises awareness.«
Furher green initiatives you will find in the Arvato environmental report.