AfterPay powers Stormberg to peak performance
Stormberg experienced a booming growth when they launched their new webshop. AfterPay turned out to be a critical success factor in a challenging market.
When Stormberg decided to pursue its full growth potential, the successful Norwegian company needed to find a supplier that could offer a customised payment solution that was efficient, future-proof and customer-focused. That led to the choice of Arvato Financial Solutions and AfterPay, a payment-after-delivery system.
AfterPay is a flexible solution for online and offline retailers, allowing customers to choose how they want to pay for a product once they have received it. André Steinsholm, E-Commerce Manager at Stormberg, says: We are very happy about the choice we have made – not least because, when they follow up, Arvato never give us the feeling of being a small fish in a big pond.
Why Stormberg chose Arvato
Stormberg CFO Ole Hasaas says: “We have a strong brand, and an ethical attitude towards the environment and our customers’ welfare. In our search for a partner, we were worried that we might meet suppliers who were solely interested in making money out of bad payers and the fees they could charge. At Stormberg, we don’t want to contribute in any way to our customers getting into financial difficulties. We felt that Arvato saw eye to eye with us on this point, and that they would really help us offer good customer service.”
❝We would never have grown from NOK 28 million to 100 million in four years if Arvato had not been in our team.❞Ole Hasaas, CFO Stormberg
A positive customer experience means everything
Hasaas stresses that the most important aspect of the partnership between Arvato and Stormberg is that customers are offered an invoicing solution that meets their needs. My AfterPay, Arvato’s customer-friendly
portal, gives Stormberg customers a complete overview of invoices and payments, and the option of dividing up their payments or pay an entire invoice all at once. The terms are clear and
simple, with no use of financial jargon that can often be difficult for customers to understand.
At this point AfterPay is actually the preferred payment method in our online store, he says.
Stormberg and Arvato work constantly on developing the customer
experience on the payment front, and Hasaas says: We would not have had growth from NOK 28 to NOK 100 million in four years if we hadn’t had Arvato on board. They have always been solution-oriented, implementing changes and making updates based on our input and feedback.
We know that Arvato is a partner we can count on. They take good care of their customers, following us closely. On top of that, we have cooperated seamlessly even though Stormberg has grown in size. We save a significant amount of money through this partnership, which gives us more control than we would have if our customer service staff had to manage invoicing and customer enquiries in addition to everything else they do.
Facts about Stormberg
- Established in 1998 by Steinar J. Olsen
- Headquarters in Sørlandsparken industrial park, Kristiansand, Norway
- 360 employees
- Turnover in 2015: NOK 399 million
- 1% of its turnover is donated to charitable and humanitarian projects, amounting to contributions to date of more than NOK 30 million.
- Partnership with Arvato Financial Solutions ongoing since 2012
Stormberg is a Norwegian sports and outdoor clothing supplier.
In 2002, it became the first Norwegian textile and sports brand to gain membership of the Ethical Trading Initiative Norway. Stormberg collaborates with the Norwegian Society for the Conservation of Nature (Norges Naturvernforbund) on developing environmentally friendly, toxin-free sports and outdoor clothing, and has received numerous awards. In 2014, 2015 and 2016, Stormberg was named Norway’s most sustainable company in a Sustainable Brand Index study