Hamburg, May 5th, Arvato mobile has acquired a new partner, Vodafone Spain, for its Ringbacktone product (tonos de espera in Spanish). The mobile entertainment company provides the whole content as well as the technical solution for web and WAP. Operational management will be realised by the Arvato mobile office in Madrid. “The launch of RBT services in collaboration with Vodafone Spain once again demonstrates the success of our close cooperation with Vodafone Global, with whom we now successfully offer RBTs in six countries. And for Arvato mobile this move is in keeping with our strategy of international expansion (or you could say growth instead of expansion),” said Arvato mobile Managing Director Dr. Christoph Hartlieb.
Ringbacktones are pieces of music, sounds or spoken messages that accompany free line signals on the mobile phone. They are making the caller’s waiting time more enjoyable. Vodafone Spain currently offers over 320 Ringbacktones and the product line is being expanded continuously. Vodafone Spain mobile customers are able to activate Ringbacktones via the web and WAP.
The offering includes the following musical categories: Novedades (new and exciting), Listas de ventas (Charts), Los+Vistos (Top Downloads), Latino, Reggae, Pop, Rock, Cine+TV, HipHop as well as Exitos des Siempre (Evergreens). These categories are provided in cooperation with partners, e.g. EMI Music, Warner Music, Universal Music, Vale Music and Blanco y Negro. The comedy category encompasses humour, sounds and imitations. “We have placed particular emphasis on the integration of local content,” said Hartlieb.
About Arvato mobile
Arvato mobile offers its customers worldwide digital entertainment contents as well as innovative concepts and interactive solutions. The company considers itself to be a 360° manager along the whole value chain. The subsidiary of the international media and communication services provider Arvato, a corporate division of Bertelsmann, works very closely with network operators, internet service providers, media companies and brands in more than 75 countries. Arvato mobile is partner to all big music labels and owner of rights in the film, TV and games industries. Arvato mobile assures for its customers the complete content, category and royalty management. With gnab and the Entertainment Platform 2 (EP2) Arvato mobile possesses two state-of-the-art platforms for processing and distribution of digital contents. The consumer brands handy.de and tj.net are two successful mobile entertainment portals run by Arvato mobile.
Arvato mobile - the future of entertainment.