Arvato’s rebranding campaign and corporate design win another award
Gütersloh. Success at the annual Inspire Awards presented by the League of American Communications Professionals LLC (LACP): The full-service communications package put together for Arvato’s rebranding campaign and corporate design by Medienfabrik Gütersloh working jointly with Arvato’s Corporate Communications department came away with a Gold Award. In total, the judges awarded it 98 out of a possible 100 points. The Inspire Award is already the second award the Arvato campaign has won: In January, it won a Platinum Magellan Award.
The communications package includes a wide range of elements and services offered by Medienfabrik, from developing the logo and the logo system, through to online solutions and editorial and language services, allowing inter-nal and external media to be realized at an international level.
The judges were particularly impressed by the design of the communication materials and the campaign’s clear focus on the target group. »We congratu-late the team from Arvato and Medienfabrik on their work,« says Christine Kennedy, Managing Director of the LACP. »It was definitely one of the best entries in the area of internal communication.«
»This second award in a row for the Arvato campaign shows that our full-service approach is on the mark and that it allows us to respond flexibly to individual requirements,« explains Jörg Vogt, Head of Corporate Services at Medienfabrik Gütersloh. Klaus Markus, Head of Arvato Corporate Communi-cations, adds: »In an international company like Arvato, internal communica-tion takes on a very important role. We are proud that the LACP has recog-nized our rebranding campaign for its ability to improve communication with staff.«
The Inspire Awards are awarded annually by the LACP. This year, it received more than 550 entries from all over the world. The LACP serves as a forum for communications professionals from all over the world and recognizes out-standing PR measures with its awards.