Premiere at dmexco: Innovative Omni-Channel Solutions, made by Arvato
The international technology services provider Arvato is exhibiting at this year's dmexco in Cologne under the slogan “Omni-Channel - one. solution. Arvato.” On both days of the tradeshow, the services experts will provide information about their perfectly coordinated products and services for companies in the digital economy, in Hall 7.1 (Booth A015/B018). The tradeshow presentation focuses on innovative solution packages that allow online retailers to effectively and profitably interlink all online and offline activities along the customer journey. “In recent years, we’ve seen an ever-increasing number of channels both in customer communications and in sales,” says Arvato CEO Achim Berg. "Many companies now face the question of how to best serve this miscellany of digital and analog channels, and how to connect them with each other smoothly and in compliance with data protection. Trade visitors will find answers to precisely these questions at our dmexco stand – integrated omni-channel solutions made by Arvato."
Arvato has extensive experience in feeding and handling different channels. The German consumers come into contact with Arvato an average of seven times per day. For example, when they browse a catalog printed and shipped by Arvato; open a package delivered by Arvato; collect DeutschlandCard points while shopping; get served customized ads while surfing the Internet, subscribe to a newsletter; choose the “purchase on account” option in an online shop implemented by Arvato; or rate or return ordered goods. Arvato has become an inseparable part of many e-commerce processes.
In Cologne, Arvato will present solutions for the different stages of the customer journey. For example, "purchase on account" is an important topic for the Arvato financial services team this year. This payment option, preferred by the majority of consumers, offers many advantages for online retailers as well: more regular customers, fuller shopping carts, and a higher conversion rate. Arvato supports online shops with many bespoke and innovative purchase-on-account solutions. For example, with in-depth, flexible risk assessments to help online retailers gain an accurate idea of who they can safely offer the purchase-on-account option to. Or the retailers can use another option and let Arvato handle their entire national and international payment processing and receivables management. On request, the company will also provide payment guarantees as well as offering individual debt-collection solutions.
arvato’s digital marketing experts will present tools and services that companies can use to effectively link the various marketing channels, ensuring 360-degree consumer targeting. Other topics in this segment are onsite targeting, campaign management, and affiliate marketing.
arvato’s IT specialists are dedicated to tackling the central challenges of modern real-time communications. In Cologne, they will use industry-specific demos to show how IT solutions can be used to effectively boost product and media exposure. Website updates, personalized content with integrated videos, a new design for mobile apps, or additions to the product range in online shops are all achieved quickly, effectively and across all media – thanks to high-performance software from Arvato that can be integrated in the business processes.
At dmexco 2014, Arvato will also provide information on complex supply chain management solutions, global e-commerce platforms, sales-boosting print services, and much more. Visitors are also invited to relax in the Arvato Chill-out Lounge amidst the hustle and bustle of the trade fair.