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Nicole Mendoza, Denis Canovic and Holger Simons are three of Arvato’s 50,000 employees. What do they have in common? They tell a huge audience what they do at Arvato. Starting Sep 3, three commercials featuring these Arvato colleagues will be aired at select times just before the hourly news on n-tv. In the ads, they talk about the work they do at a servicecenter, in Arvato’s print division and in IT development and management at Arvato systems.
The three, along with five other Arvato colleagues, have also “starred” in an advertising campaign which has run in numerous print media for the past two years. The n-tv commercial marks Arvato’s TV advertising debut. “We deliberately didn’t hire actors, but used colleagues from our own ranks, who are best at communicating authentically how we at Arvato think and act,” explains Rolf Buch, member of the Arvato board. The campaign on the news channel will be on air through Oct 31.