Arvato Financial Solutions launches a new customer magazine online and in print
The name remains the same – in terms of the content however, Arvato Financial Solutions is breaking new ground with its customer magazine. The redesigned “pay” launches this month with a new editorial direction and international focus. It will focus more strongly on magazine journalism – with a greater editorial emphasis, large format pictures, a variety of typographies and many illustrations.
The new 32-page magazine will be published in German and English and will be complemented by a brand new Web magazine that supplements the printed edition with multimedia features.
Featuring global economic and market topics relevant to the financial solutions and services sector, the ”pay” redesign reflects the company’s extensive international expansion last year.
The financial services offerings previously known under the brand names Arvato infoscore, Gothia Financial Group and Arvato Finance, have been bundled together under the slogan “One brand, one portfolio”, explains Michael Weinreich. The Arvato Financial Solutions CEO and member of the Arvato Executive Board continues: “An innovative and global service provider needs an innovative and international customer magazine – by launching the new “pay” we want to give Arvato Financial Solutions, an image that will do justice to our brand proposition.”
The accompanying web magazine is available at www.pay-magazine.com.
For more information visit finance.arvato.com