Paths to marketing success with new digital media
- IT integration as a guarantee for success using digital marketing strategies
- Powerful solutions for marketing, media and e-commerce
(Arvato Systems) Gütersloh/Cologne/Munich - With a record attendance of 40,000 visitors and approximately 800 exhibiting companies, dmexco 2015 has once again extended a significant bridge into the digital marketing industry—faithful to the expo motto of "Bridging Worlds". The IT system integrator, Arvato Systems, was also in attendance again and presented its future-oriented IT solutions for marketing, media and e-commerce to expo visitors in Cologne on September 16-17.
Digital marketing demands high-performance IT
The advances in digitalization continue to present challenges—the visitors to dmexico 2015 were in agreement. Brand-name companies, trading enterprises and media firms were able to gather information about current trends and solutions in order to better master the digital revolution at the leading digital marketing event in Europe. IT played the central role and Arvato Systems demonstrated to the enormously increased number of visitors how modern technology can contribute to effective management of brand recognition, customer satisfaction and sales growth.
Best practices for digital experiences
The portfolio of solutions offered by the IT integrator really addressed the most relevant expo topics focusing on content marketing, data management and conversion optimization: How does one improve the customer software experience in a sustainable way? How can a consistent, personalized brand experience be created at all digital touchpoints? How should a state-of-the-art website or app appear from end device to end device?
The latest technology demos from Arvato Systems underpinned the vast potential of marketing IT. Industry visitors experienced, not only the possibilities offered by the most modern web content management systems (CMS) for experiencing brands in real-time, but also the synergies which make personalized campaigns possible by the connection of CMS and customer relationship management systems. In addition, Arvato Systems demonstrated the advantages of customer-oriented shopping experiences in e-commerce and from enterprise apps in the areas of mobility and web.
360° Marketing from a Single Source
It is apparent that IT has become an essential factor in the success of digital, data-driven marketing. Dirk Brinkmann, Head of Marketing Solutions at Arvato Systems, emphasizes the importance of seamless technology integration: "The added value in digital channels follows a disruptive thought process. New opportunities for sales are opening up constantly for brand-name and media enterprises which demand rapid adaptation. There is no longer any room for rigid software landscapes and time-consuming processes. Digital marketing requires high-performance IT which is seamlessly integrated in the business process."
From planning and creation, all the way to assessment and optimization of digital content, Arvato Systems supports a powerful mix of marketing IT consistently throughout all channels. Additionally, the IT integrator enables its customers to take better advantage of the potential of new web formats with networked solutions, in order to develop effective digital brand experiences for sustainable commercial success.
About Arvato Systems
As global next generation IT systems integrator Arvato Systems focuses on "Digital Transformation Solutions". We use the technology talent and expertise of over 3,000 people at more than 25 sites throughout the world. Being a part of the Arvato network and belonging to Bertelsmann, we have the unique capability to create entire value chains. Our team creates integrated, future-proof business infrastructures that help make our customers more agile and competitive, and enable them to deliver new standards of service to their customers. We create streamlined digital processes that support innovative business models. Moreover we provide operation and support services.
Customers from the world of media, one of our core areas of expertise, can also benefit from these solutions. Custom-tailored Arvato Systems solutions for broadcast management, media asset management, and publishing, enhanced by marketing and enterprise solutions are in use today in more than 30 countries.
Arvato Systems offers an exceptional combination of international IT engineering excellence, the open mindset of a global player, and the dedication of employees. We also ensure that all our customer relationships are as personally rewarding and long-lasting as they are successful. www.arvato-systems.com