Shifting focus to a customer centric business model

The automotive sector is facing major challenges. As vehicle standards tighten, providing market-leading customer experiences will be crucial for manufacturers to achieve cut-through in such a competitive market.

We help automotive manufacturers, who are under pressure to differentiate their brands and keep pace with the disruption facing the automotive industry, to deliver a premium experience across the entire customer journey. With 50 years’ of global automotive sector experience, a dedicated ‘centre of excellence’ and presence in the largest car manufacturing markets in Europe, our consultative approach combined with our innovative front and back office services helps you create unique digital solutions that stand out from the competition and build customer loyalty for the future.

Through our financial service offering, we provide you with integrated solutions for the active and value-based management of all customer relationships and cash flows that safeguard payment flows during every stage of your customers' life cycle.

Backed by intelligent technology, from cognitive chatbot technology to CRM programmes that can predict the next best action, we can support your customers around the clock, through every device and in the manner they expect. We help you operate more efficiently and, by providing a single view of each customer, deliver more memorable experiences. 

Client benefits

A single view of the customer

We use intelligent technology, including cognitive customer service programmes, to gain insights from across the customer journey to enhance experiences

Improving customer loyalty and brand advocacy

We aim to delight customers, going beyond resolving queries to anticipate their needs and deliver added value


State-of-the-art contact centres

We provide customers with the ability to engage with your brand through any channel and device and at a time that suits them

Customer service in the era of the connected car white paper

Our white paper discusses four key strategies that manufacturers can implement to adapt to digitalisation and deliver an outstanding customer experience that builds loyalty and creates value for the consumer.

The ultimate guide to social media customer service for automotive brands

Our guide provides tips and strategies to help you fine tune your customer service via social media to improve the customer experience, maximise brand loyalty and grow market share.

Get in touch

If you have any questions, need information or a contact, please get in touch with us. We're here to help!

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The Arvato CRM UK privacy notice, and associated Bertelsmann privacy notice can be viewed here.