Digital technologies, from smart phones and e-readers, to apps and online content, continue to change the way people interact with and consume media and entertainment. While the channels are expanding and evolving, the value of the content remains important in an increasing competitive sector.
- To reach consumers, companies are changing business models to take advantage of new channels and multiple platforms.
- Industries are coming together to respond to the changes - even competitors are forming alliances.
- Companies are battling hard to retain control and maintain protection of their digital content.