The retail sector faces significant challenges, driven by fluctuating consumer confidence and significant changes in spending habits and shopping methods.
- Growth in sales is difficult, forcing retailers to focus on customer retention, brand loyalty and improvements in margins.
- Companies must understand and embrace customer purchasing behaviours, adopting an omni-channel approach for sales, customer service, delivery and returns.
- Successes in e-commerce can be delivered with advanced and aligned business processes that ensure a seamless customer experience.
In the global environment online, brands need to be flexible and appreciate local cultures, customs and languages in order to meet customer expectations.