Arvato white paper: Four customer service strategies for survival in the era of the connected car

The automotive industry is going through what is arguably the greatest period of transformation since it was formed at the end of the 19th century, with the evolution towards electric vehicles (EV), autonomous vehicles (AVs) and mobility-as-a-service (MaaS). To survive in the new environment, original equipment manufacturers (OEMs) have to act now to make sure they put the customer at the heart of everything they do.