Customer Insights and Business Intelligence
Understanding your customer to drive sales and efficiencies
A customer-centric approach is key to streamlining processes and driving revenues across the customer lifecycle.
Our planning teams work closely with clients to understand their customers’ journey, taking insights from every conversation, whatever the channel, to build up a comprehensive customer profile. The data, which provides information on demographics and purchasing behaviours, allows us to optimise processes, forecast resource levels and plan effective campaigns accordingly.
Providing a bespoke technology solution
We're trusted experts in business process management (BPM), customer relationship management (CRM) and e-commerce solutions – whether they’re cloud-based or proprietary systems. We take a technology-agnostic approach, developing customised and innovative solutions that combine bespoke in-house development with ‘best of breed’ third party tools such as Interactive Intelligence, SAP, Cognos and Synthesys.
Enhancing customer experience
We develop solutions that put our clients’ customers at the centre; supported by intelligent technology and systems we gain valuable customer insights that enable our clients to deliver a seamless, high quality experience to their customers - across all channels.
Improving customer loyalty and brand advocacy
We don’t simply resolve queries, but anticipate customer needs and offer additional information or services which will help our clients delight their customers.