Customer Centric Analytics
Getting to know your own customers better through modern data models
The deployment of statistical evaluation of data can support your business by extending the potential for savings to better knowledge of user profiles and customer needs. However, data privacy, the increasing volume and complexity of data, and fragmented IT landscapes in organizations are all hurdles to be overcome before universal use of data in routine transactions. In addition, a fragmented IT landscape in organizations frequently prevents an efficient evaluation of data.
Through specially optimized platforms, we collate the existing information and generate new insights and recommended actions based on effective analyses – of course matching your customers’ interests and channel preferences.
- One single central analysis platform
Data from various sources is bundled in one single system
- 360° analysis
Customer activities are comprehensively analyzed across all channels
- Real-time analysis
Recommended actions are revealed in real time, and allow a proactive, direct customer approach
- Integration of external sources
In addition to CRM systems, external data sources and third-party systems are also integrated
- Scalability and resilience
The platform also reliably processes larger volumes of data