TrustʼnPay: a secure way to offer multiple payment methods
Convenience is key
It is estimated that half of all e-shopping baskets are abandoned at checkout stage; this can be attributed to a variety of factors, among them customers being put off by a lack of payment method options. In all e-commerce businesses there is a basic need to support classic payment methods such as, credit card, direct debit, local debit cards, etc. – these can be easily integrated by using standard providers
However increasingly, new methods of payment such as payment after delivery and instalment solutions are becoming more important, significantly affecting conversion rates. The challenge here comes in balancing risk vs. reward, as these payments types carry additional risk and can impact the financial status of an organization due to higher amounts outstanding.
Arvato offers both the scale and risk management capabilities to easily offer multiple international and regional specific payment methods while mitigating against payment defaults and bad debt.
Offering multiple payment methods, including Payment After Delivery substantially increases conversion rates