protactix® at a glance
protactix® minimises the financial losses and the damage to your image resulting from fraud and payment defaults for providers of digital services, such as video on demand, streaming, gaming, online advertising, music downloads, social networks, cloud computing and dating agencies. protactix® offers you a combined defence against fraud and other risks in one standardised, modular yet customisable solution that can be individually configured to meet your needs. All registration and ordering process transactions are checked and analysed to provide real time control and improve your conversion rate. As a plug-and-play solution, you can connect to protactix® and set it up within two days.
How it works
When your customer enters their personal registration or ordering information, protactix® determines the risks in real time, checking for fraud. In the process, protactix® not only identifies and analyses the details entered by the user, but also the details of the device they are using to access the Internet using high-quality tracking technology, which complies with data protection laws.
The data gathered is run through a complex set of rules in the intelligent protactix® rules engine, and is also checked against Arvato Financial Solution’s broad, exclusive data universe. Positive and negative information from millions of transactions is utilised as part of the analysis and pattern recognition. The results of the check are supplied to the web shop, summarised as a recommendation of what action to take.
At the same time, all of the transaction data can be viewed from the protactix® Cockpit. There, data can be manually edited and settings, thresholds and rules can be modified, activated or deactivated.
Optimised quality of customer data
- Personal data and email addresses are checked for plausibility and existence